Exhibitor: Sub Zero and Wolf, proudly distributed by Eurotech Design

Sub-Zero refrigerators, described as the Rolls-Royce of refrigerators, have maintained a tradition of craftsmanship since 1945, with every product handmade in the United States. Wolf was born from a pursuit of the ultimate in efficient, durable professional kitchens. For more than 80 years, every Wolf product has been meticulously designed, with its cooktops, ovens, microwaves and other cooking appliances combining user-friendly features with careful attention to safety.

In 2000, Wolf and Sub-Zero joined forces as kitchen partners, developing outstanding domestic kitchen appliances together and realising the shared vision of these specialist brands: creating exceptional kitchens of the highest calibre.

Eurotech Design is dedicated to bringing this Hermès of kitchen appliances into New Zealanders' lives. Executive Director Sophia Bristow believes the decision to become a Diamond Sponsor of 2021 NZIBES reflected a perfect alignment with the event's vision of “Shaping future living together”.

Sophia Bristow spoke exclusively to YIJU New Zealand at Eurotech Design's showroom on Rosebank Road in Auckland.

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YIJU: Why did Eurotech Design decide to sponsor NZIBES in 2021?

Sophia Bristow：NZIBES, organised by NZCBIA, has run successfully for five years. We felt this year was the ideal time to join this major industry event as a Diamond Sponsor.

In 2020, we experienced the pandemic and lockdowns just like other businesses. It was a worrying time, because no one anticipated that construction and related industries would enjoy an unprecedented boom after the pandemic. We are among those benefiting from the industry's current prosperity.

We therefore hope to help the industry develop sustainably, guided by the vision of “Shaping future living together”.

YIJU: How do you think kitchen appliances influence our lives?

Sophia Bristow：Imagine locally grown organic vegetables from Hawke's Bay, harvested at just the right time and stored in Sub-Zero refrigeration, still as fresh and crisp as when they were picked when you cook them on a premium Wolf gas cooktop… Yes, our aim is not simply to sell you a refrigerator or a cooktop, but to convey a way of life:

Our products keep your food fresh all the way from garden to table and give you a wonderful cooking experience. Enjoying conversation and sharing a lovely meal with friends and loved ones is precisely the ideal life we advocate and hope to make possible.

YIJU: What promotional results did Eurotech Design achieve through participating in 2021 NZIBES?

Sophia Bristow：Sub-Zero & Wolf are globally renowned luxury kitchen appliance brands. Our team wanted to use this event as a platform to promote the brands more widely, helping more people understand both brands and the advantages of their products. Now that 2021 NZIBES has concluded, we feel fortunate to have come together with like-minded people through the event, sharing information, exchanging ideas and building new connections and friendships. That is exactly what we had hoped for.