The property market is set to recover! How can construction businesses prepare? An expert reveals the best business strategy!

Prominent economist Shamubeel Eaqub

Businesses should focus more on marketing ahead of the market recovery

 

Despite the current economic challenges, there is optimism about an economic recovery in 2025. This outlook rests on expectations of interest rate cuts by the Reserve Bank of New Zealand, with many predicting that the property industry will get back “on track” once New Zealand enters a rate-cutting cycle.

 

Prominent economist Shamubeel Eaqub recently endorsed this view at an event. He said businesses should not cut all spending during a recession, as this is a critical time to make strategic investments and improve their operations. He urged businesses to focus on the fundamentals, such as understanding and retaining customers, improving business processes, and investing in leadership and team training.

 

He also stressed that reducing marketing activity during a recession was a serious mistake because it would lead to a loss of market share. He recommended targeted, affordable marketing to retain and attract customers, which is vital to a business’s future survival and recovery.

 

 

 

So, ahead of the construction industry’s recovery, are you ready

to take your brand to new heights?

 

The 2024 New Zealand International Building Expo and Summit (NZIBES) and YIJU New Zealand offer an excellent opportunity for unparalleled brand exposure and growth. Seize this opportunity to showcase your brand to a wide audience.

 

Outstanding brand showcase opportunities

 

 

• Stand out in the expo programme: Your brand will feature prominently in the official 2024 building expo programme, distributed to all attendees. Everyone from industry professionals to potential customers will see your brand.

   

• Brand pull-up banner display: Display a pull-up banner at the building expo to increase your brand’s visibility. You can also arrange for staff to engage with visitors on site.

   

• Join the YIJU New Zealand Building Directory and make it easy for customers to find you: Your business details will be listed in the YIJU New Zealand Building Directory, available through a WeChat mini programme and website. More than a directory, it is a digital community with over 60,000 active followers. The New Zealand Building Directory aims to be a trusted resource for customers seeking maintenance, development, construction and related services.

 

We believe the YIJU New Zealand Building Directory can better connect businesses and professionals in the industry, encourage collaboration, showcase brands and products, and improve the sharing of industry information.

 

An opportunity too good to miss!

 

Last year’s NZIBES set several records for the building expo

Visitor attendance exceeded 11,000 visits

Number of participating exhibitors: 100+

Sponsors totalled 35 brands

Supporting organisations numbered as many as 19 organisations and institutions

 

With the 2024 building expo taking place next month, we believe even more brands from New Zealand and overseas will participate. The two-day expo is expected to attract more attendees than previous editions.

 

 

Do not miss this excellent opportunity to make your building services easy to find for thousands of industry professionals and potential customers.

 

To meet the challenges facing the industry, the construction sector must respond actively and unite in a comprehensive “construction industry mobilisation”. We believe every industry participant’s efforts are indispensable. With uncertainty and challenges ahead, New Zealand’s construction industry will surely enjoy a resurgence if everyone stands together and works side by side. Join us to face the challenges, share the opportunities and move towards a bright future together!